AMA Students Win Two Awards at National Conference

April 7, 2011

AMA teamBy Joe Velarde

The American Marketing Association student chapter at the UTEP College of Business Administration earned two team awards at the recent AMA national conference in New Orleans.

Twenty Miners were able to accept the top prizes for Chapter Planning and Fundraising during the March 26-28 event that was attended by 1,300 students from more than 200 schools.

A group of 80 judges—student advisers and professionals—based its decision on project dossiers provided by the teams. The judges rate the team goal and its level of success.

“We congratulate the success of these students as they move forward and attain professional excellence,” said Robert Nachtmann, D.B.A., dean of the College of Business Administration.

The University’s team’s annual highlights were its collaboration on the national money saving campaign, and its organization of a musical event that spotlighted several El Paso-area bands. The UTEP group raised more than $6,000, said Robin Grambling, Senior Lecturer of Marketing and Management.

“These awards validate the student’s hard work,” she said. “It’s a year-long process that, in the end, reflects on each student’s effort.”

Grambling said that UTEP’s marketing teams have earned several awards at the conference during the past few years and that their abilities are well known. AMA membership and attendance of the annual conference helps students learn to network and show off their practical experience. Many of the nation’s largest Fortune 500 companies have hired these students.

“If you talk to any of the hundreds of employers that have given our students jobs, many of them will tell you that our students come prepared,” she said.

Student group leader and senior marketing major Raul Hernandez said his involvement with AMA has added to his college experience.

"AMA has helped me increase my social networking. It’s let me meet people with the same interests that I have," he said. "Being part of this association fulfills the need of belonging and makes my way through college easier."

UTEP alumna Angela Geske said the future is bright for students with AMA experience. The owner of Print Spot, 4224 N. Mesa, relishes her memories of the hard work and camaraderie she experienced as part of UTEP’s AMA student chapter.

“The AMA gave me an opportunity to shape myself and grow professionally,” Geske said.


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