Rookie Entrepreneur Program

Date: July 17, 2014
Time: 8:00 AM - 3:00 PM
Location: Opening remarks in the Business Administration Building lobby

Students from Bowie and Del Valle high schools will participate in the first edition of the Rookie Entrepreneur Program at the College of Business Administration of The University of Texas at El Paso. This event was designed and implemented by the Mike Loya Center for Innovation and Commerce (MLCIC) and the Center for Hispanic Entrepreneurship (CFHE) through the College of Business Administration.

As part of their commitment to the economic development of this region, both centers created the Rookie Entrepreneur Program (REP), a complementary activity plan designed to provide hands-on experience in the areas of business and entrepreneurship. The program consists of a training session and a practical exercise where students put in practice basic concepts of marketing, accounting and finance. The Rookie Entrepreneur Program seeks to expose students to entrepreneurial activities through a basic selling exercise.

Teams made up of mixed students from Del Valle and Bowie’s business magnet programs will have an opportunity to practice their business skills through the set up of a “lemonade” stand. The goal of this simplistic, yet powerful activity is to show the various elements of setting up a business and creating profit from selling a basic product. The activity will enable the students to take the steps necessary to become entrepreneurs, and empower them through holding various roles that would be typically seen in a real world endeavor.

The Center for Hispanic Entrepreneurship is a research entity at UTEP that has as a primary goal to further the knowledge of Hispanic/Latino businesses. The Mike Loya Center for Innovation and Commerce, a research center also residing within UTEP, conducts and promotes three main avenues of research: research in innovation and commerce, research for commercialization of innovation, and research in entrepreneurship education. The Mike Loya Center also serves as a liaison between the College of Business Administration and the College of Engineering, a natural connection between engineering and business professionals. These two centers are a crucial part of the UTEP and El Paso ecosystem to support innovation and commerce.

For more information about these centers and their activities, visit:

Mike Loya Center for Innovation and Commerce

Center for Hispanic Entrepreneurship

Information: Aaron Cervantes, or Denisse Olivas, Call 915-747-6157 or 915-747-7738.



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