Stanley Black and Decker
In continuation of the College of Business' successful partnership with Stanley Black and Decker and its DeWALT division, on May 24, 2012, four students from UTEP's Full Time MBA program were in Towson, Maryland to present the results of their Corporate Engagement Project findings to SB&D management at its corporate headquarters. The students were Stephanie Herrera, Marie-Therese Joyce, Alfredo Arce, and Diego Capeletti. They were accompanied by Bill Conwell, Director of the Corporate Engagement Project. The CEP team's project focused upon research and analysis of marketing efforts and expenditures related to a new product launch for DeWALT along with recommendations for improvements in messaging effectiveness.
The DeWALT executives attending the presentation included the Director of Marketing, the Director of Product Management, as well as various brand, product, and channel managers. The product of the CEP team's work was well received ("they over-delivered in their expected deliverables") and raised interest from other areas of the company in regards to possible future corporate engagements. Several positive comments from the SB&D organization focused upon the professionalism, enthusiasm, and confidence displayed by the UTEP team.
The UTEP team was also provided an overview of Stanley Black and Decker's corporate history, diverse product lines, and overall structure.
Coca Cola Refreshments in Dallas, Texas hosted a UTEP Corporate Engagement Project team on May 31, 2012 consisting of Alejandra Leon, Neyda Reed, and Will Osolinsky. The team had been working with Coca Cola resources to develop a response to a Request for Proposal to Coca Cola from a potential quick serve restaurant national account.
During the course of the project, the UTEP team interfaced with Coca Cola resources from the Food Services, Marketing and Sales functions. The presentation offered the student team the opportunity to share the results of their work with Coca Cola executives including the General Manager of Coca Cola Refreshments South Division and the VP of Sales for Food Service On-Premise for the South Division. Other attendees from Coca Cola included executives for sales accounts, account development, marketing, and channel planning and development.
Feedback from the Coca Cola audience centered upon how impressed they were with the work performed by the UTEP students as well as the professionalism exhibited in their presentation to the Dallas headquarters personnel.
Following the presentation, the UTEP team was Coca Cola's guest at Top Golf in Allen, Texas (see photo) where there was a chance to network on a more casual basis.
This engagement was a result of the marketing competition sponsored by Coca Cola in the fall 2011 semester. The feedback from Coca Cola is that there is an interest to continue to work together with UTEP's Corporate Engagement Project in the future as well.
Beginning with the Fall 2012 Semester the Corporate Engagement Project will be offered as a for credit elective for Full Time MBA's. Anyone interested in more information regarding the CEP can contact David Nemir at 915-747-7719 or at firstname.lastname@example.org.