BBA Curriculum


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Marketing & Management
Business Room 230
Phone: (915) 747-5185

If you're an idea person full of creativity and business savvy, marketing may be for you. A marketing degree can put you at the door of advertising agencies, marketing firms, corporations and nonĀ­profit groups.

All organizations need people to perform marketing activities, from the U.S. Postal Service and religious organizations to the corner grocery store and Fortune 500 companies. Marketers must possess certain skills such as the ability to execute marketing plans and the technical competence to recognize customer's needs and satisfy them with their firms' products. Marketing provides one of the brightest career paths for rapid advancement in business. Whether in manufacturing industries, financial services, health care, or professional services, companies frequently pay high salaries to people who can develop new products, use marketing research to stay abreast of emerging trends, and overall, create sales. Broad areas of opportunity in marketing include marketing research, sales, purchasing, advertising, distribution, retailing, and direct marketing.

The course of study for the Bachelor of Business Administration degree includes four sets of academic requirements:

University Core Curriculum Requirements   42 semester hours
Business Foundation Requirements   15 semester hours
Business Core Requirements   39 semester hours
Major Option Requirements   24 semester hours
Total: 120 semester hours

Below is a suggested course of study to complete the BBA in Marketing in four years. The courses suggested by the College of Business for fulfillment of the University Core Curriculum are included in this plan. To see a complete list of course options, see the UTEP Degree Plans tool at

Freshman Year

First Semester Hours
RWS 1301 Rhetoric and Composition I 3
MATH 1320 Mathematics for Social Sciences I 3
HIST 1301 History of the United States to 1865 3
BUSN 1301 Introduction to Global Business 3
COMM 1302 Business and Professional Communication 3
Second Semester Hours
RWS 1302 Rhetoric and Composition II3
MATH 2301 Mathematics for Social Sciences II3
HIST 1302 History of the United States since 18653
PHIL 2306 Ethics (COBA Recommended)
Satisfies the HUMANITIES Component Area
ECON 2303 Principles of Economics I 3

Sophomore Year

Third Semester Hours
ECON 2304 Principles of Economics II 3
ACCT 2301 Principles of Accounting I 3
POLS 2310 Introduction to Politics 3
THEA 1313 Introduction to Theatre (COBA Recommended)
Satisfies the VIS PREF Component Area
GEOL 1211
GEOL 1111
Principles of Earth Sciences I AND
Principles of Earth Sciences Lab I (COBA Recommended)
Satisfies the NAT SCI 1 Component Area
Fourth Semester Hours
ACCT 2302 Principles of Accounting II 3
POLS 2311 American Government and Politics 3
QMB 2301 Fundamentals of Business Statistics 3
BUSN 3304 Global Business Environment 3
GEOL 1212
GEOL 1112
Principles of Earth Sciences II AND
Principles of Earth Sciences Lab II  (COBA Recommended)
Satisfies the NAT SCI 2 Component Area

Junior Year

Fifth Semester Hours
ACCT 3314 Managerial Accounting 3
BLAW 3301 Legal Environment of Business 3
FIN 3310 Business Finance 3
MGMT 3303 Introduction to Management and Organizational Behavior 3
MKT 3300 Principles of Marketing 3
Sixth Semester Hours
MKT 3302 Consumer Behavior 3
CIS 3345 Management Information Systems   3
QMB 3301 Quantitative Methods in Business 3
BUSN Upper-Level Business Elective (3300 or 4300 level) 3
BUSN Upper-Level Business Elective (3300 or 4300 level) 3

Senior Year

Seventh Semester Hours
MKT 4301 Marketing Research 3
MKT 4325 International Marketing 3
ECON 3310 Managerial Economics 3
OSCM 3321 Production/Operations Management 3
MKT Upper-Level Marketing Elective I (3300 or 4300 level) 3
Eighth Semester Hours
MGMT 4300 Strategic Management 3
MKT 4395 Strategic Marketing Management 3
BUSN Upper-Level Business Elective (3300 or 4300 level) 3
MKT Upper-Level Marketing Elective II (3300 or 4300 level) 3
NON-BUSINESS Upper-Level Non-Business Elective (3300 or 4300 level) 3