Maria Barua
Assistant Instructor
Recent Publications
On This Page:
Published Papers - Academic Journals
Jiménez, Fernando, John Hadjimarcou, Maria E. Barua, and Donald A. Michie, (forthcoming), “A Cross-National and Cross-Generational Study of Consumer Acculturation to Advertising Appeals,” International Marketing Review. 2011 ISI IF: 1.17 . 5YR IF: 2.212
Development and Diffusion of Customer Relationship Management Across Disciplines: Fad or Fashion?
Conference Proceedings
Barua, M., Jimenez, F., Hadjimarcou, J. and D. Michie (forthcoming August 2010), "Generational Analysis of Hispanics in the United States: The Acculturation to a Puffery-Laden World", American Marketing Association Summer Marketing Educators’ Conference Proceedings, Boston, Ma.
BACK TO TOP