Dr.Gary Frankwick

Marcus Jonathan Hunt Chair in International Business
Associate Dean for Faculty Development
Professor of Marketing

Recent Publications

On This Page:

Published Papers - Academic Journals

Yoo, Jaewon (Jay);  Arnold, Todd;  Frankwick, Gary;  2014.  Promoting Boundary Spanning Behavior Among Service Personnel.  European Journal of Marketing  48 (9/10), 1626-47

Yoo, Jaewon (Jay);  Flaherty, Karen;  Frankwick, Gary;  2014.  The Effect of Communication Practice on Deviance among Korean Salespeople: The Mediating Role of Intrinsic Motivation.  Journal of Business Research  67 (9), 1991-99

Jimenez-Arevalo, Fernando;  Voss, Kevin;  Frankwick, Gary;  2013.  A Classification Schema of Co-production of Goods: An Open-Systems Perspective.  European Journal of Marketing 2011 ISI IF: 0.956 5YR IF: 1.969  47 (11/12), 1841-1858

Srivastava, Prashant;  Yoo, Jaewan (Jay);  Frankwick, Gary;  Voss, Kevin;  2013.  Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance.  Journal of Marketing Theory and Practice  21 (4), 429-440

Yoo, Jaewon;  Frankwick, Gary;  2013.  Exploring the Impact of Social Undermining on Salesperson Deviance.  Journal of Personal Selling and Sales Management  33 (1), 79-90

Yoo, Jaewon (Jay);  Arnold, Todd;  Frankwick, Gary;  2012.  Effects of Positive Customer-to-Customer Interaction on Service Participation.  Journal of Business Research  65 (65 / 9), 1313-1320

Wei, Susan;  Nguyen, Binh Hoa;  Frankwick, Gary;  2012.  Should Firms Consider Employees Input in Reward Decisions? Participation Affect on Market Orientation and New Product Performance.  Journal of Product Innovation Management  29 (4), 546-558

Yoo, Jaewon;  Frankwick, Gary;  2012.  New Product Development Capabilities and New Product Performance: Moderating Role Organizational Climate.  Journal of Global Scholars of Marketing / Taylor &Francis  22 (1), 83-100

Srivastava, P.;  Frankwick, Gary;  2011.  Environment, Management Attitude, and Organizational Learning in Alliances.  Management Decisions  49 (1), 156-166

Wei, Susan;  Gao, Tony;  Zhou, N.;  Frankwick, Gary;  2011.  Consumer's Adoption Intention toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels.  Journal of Advertising Research  51 (4), 594-607

Carlson, B.;  Cumiskey, Kevin;  Frankwick, Gary;  2011.  A Framework for Understanding New Product Alliance Success.  Journal of Marketing Theory and Practice  19 (1), 7-25

Flaherty, Karen;  Frankwick, Gary;  2010.  Winners of the Mary Kay Doctoral Dissertation Competition Receive Awards in Portland.  Academy of Marketing Science Quarterly  11 (1)

Claycomb, V.;  Frankwick, Gary;  2010.  Buyers' Perspectives of Buyer-Seller Relationship Development.  Journal of Industrial Marketing Management/Elsevier  39, 252-263

Christia, Jerome;  Voss, Kevin;  Frankwick, Gary;  2010.  Hi-Tech Company Image: the Construct and its Measurment,".    3 (2), 53-68

Iyer, K.N.S.;  Germain, R.;  Frankwick, Gary;  2007.  Supply Chain Analytic Capability: Environment and Performance.  International Journal of Integrated Supply Management  3 (3), 302-320

Conference Proceedings

Flores, Felix;  Frankwick, Gary;  2015.  Creativity and Innovation in Internationally Distributed New Product Development Teams.  Robert Mittelstaedt Doctoral Symposium

Olivas, Denisse;  Frankwick, Gary;  2015.  Understanding Hispanic Entrepreneurial Success: an Exploratory Study.  Academy of Collegiate Marketing Educators

Novick, David;  Hallam, Corry;  Wwnker, Olivier;  Gilbert, Dorie;  Frankwick, Gary;  2014.  The UT Transforms Project.  American Society for Engineering Education

Srivastava, Prashant;  Swaminathan, Stinivasan;  Frankwick, Gary;  2014.  Radical Innovation, Technological Orientation, and New Product Development Performance: A Structured Abstract.  Academy of Marketing Science

Xu, Zhening;  Frankwick, Gary;  2014.  The Heterogeneous Market Dynamics and New Product Success in The Web 2.0 Era: An Electronic Marketing Orientation Perspective.  academy of Marketing Science

Nguyen, Binh;  Frankwick, Gary;  2013.  Improving Inter-firm Knowledge Sharing Effectiveness through Adaptation Ambidexterity.  AMA

Nguyen, Binh;  Flaherty, Karen;  Frankwick, Gary;  2013.  Inter-firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity.  AMS

Srivatava, Prashant;  Frankwick, Gary;  2013.  Top Management Risk-Taking, Strategic Orientations and New Product Performance.  ACME

Flores, Felix;  Frankwick, Gary;  2013.  Intuitive Thinking Tools for Enhanced New Product Generation.  PDMA

Xu, Zhening;  Nguyen, Binh;  Frankwick, Gary;  2013.  Moderation Effects of Partner Dependence on Ambidextrous Adaptation and New Product Success.  ACME

Yang, Shuang;  Jimenez-Arevalo, Fernando;  Hadjimarcou, John;  Frankwick, Gary;  2012.  How Do Market Characteristics Influence Brand Country of Origin Effects?.  Academy of Marketing Science

Gilliam, David;  Frankwick, Gary;  2011.  Sales Managers: Should They coach or Play? A Salesperson’s Perspective,”.  SMA

Yoo, Jaewon (Jay);  Lanis, Thomas;  Frankwick, Gary;  2011.  “Investment in Sales-force IT and NPD Success: Effects of Context and Process,”.  PDMA

Yoo, Jaewon;  Frankwick, Gary;  2010.  Effects of Sales Control Systems from a Regulatory Focus Perspective: Conceptual Model Development.  Proceedings of the Society for Marketing Advances

Nguyen, Binh Hoa;  Frankwick, Gary;  2010.  Exploring Organizational Ambidexterity in Market Information Processing and Research and Development in the New Product Development Process.  Proceedings of the American Marketing Association Summer Conference

Voss, Kevin;  Yoo, Jaewon;  Frankwick, Gary;  2010.  Moderating Effect of Organizational Climate on the Relationship Between New Product Development Capabilities and New Product Performance.  Proceedings of the ACME

Voss, Kevin;  Yoo, J.;  Frankwick, Gary;  2010.  Moderating Effect of Organizational Climate on the Relationship between New Product Development Capabilities and New Product Performances.  Proceedings of the Association of Collegiate Marketing Educators

Yoo, Jaewon;  Frankwick, Gary;  2010.  Person-Organization Fit and Boundary Spanning Behavior: The Role of Intrinsic Motivation and Emotional Exhaustion.  Proceedings of the American Marketing Association Summer Conference

Yoo, Jaewon;  Cragin, E.S.;  Frankwick, Gary;  2010.  Relational and Situational Characteristics as Moderators of the Product Traits-Product Adoption Link.  Proceedings of the Product Development and Management Association

Cumiskey, Kevin;  Frankwick, Gary;  2010.  The Effects of Personal Involvement on the Relationship between Market Orientation and Product Innovation.  Proceedings of the ACME

Nguyen, Binh Hoa;  Frankwick, Gary;  2010.  The Influence of Internal Relationship Quality on External Relationship Quality and Company Performance.  Proceedings of the ACME

Al-Jafari, Abdullah;  Frankwick, Gary;  2010.  Expanding Market Orientation to Include Suppliers.  Proceedings of the ACME

Cragin, E.S.;  Yoo, Jaewon;  Frankwick, Gary;  2009.  Effects of Product Characteristics and OEM NPD Participation on OEM Performance: Examining Supplier-OEM New Product Development Efforts.  Proceedings of the Product Development and Management Association

Al jafari, Abdullah;  Frankwick, Gary;  2009.  New Product Capabilities and Organizational Performance: The Moderating Role of Manufacturing and Distribution Capabilities.  Proceedings of the ACME

Bartholomew, Darrell;  Frankwick, Gary;  2009.  Precycling Attitude Model: Antecedents to Managerial Attitudes.  AMA

Yoo, Jaewon;  Frankwick, Gary;  2009.  The Moderating Effect of Customer Participation on the New Product Capability-Performance Relationship.  Proceedings of the ACME

Al-Jafari, Abdullah;  Yoo, J.;  Frankwick, Gary;  2009.  New Product Capabilities and Organizational Performance: The Moderating Role of Manufacturing and Distribution Capabilities.  ACME

Yoo, Jaewan;  Frankwick, Gary;  2009.  The Moderating Effect of Customer Participation on the New Product Capability-Performance Relationship.  ACME

Al-Jafari, Abdullah;  Jiménez, Fernando;  Frankwick, Gary;  2008.  Supplier Orientation: Expanding the Conceptual Scope of Marketing.  Academy of Marketing Science Conference Proceedings

Hunt, C.S.;  Flaherty, Karen;  Zablah, Alex;  Frankwick, Gary;  2008.  The Influence of Organizational Identification on the Relationship Between Formal Sales Management Control and Salesperson Performance.  Proceedings of the NCSM

Duesing, B.;  Frankwick, Gary;  2007.  Impact of Corporate Social Performance on Product Innovativeness and New Product Performance Linkage.  Proceedings of the Academy of Management Conference

Srivastava, P.;  Frankwick, Gary;  2007.  The Effect of Radical Innovation Mix on New Product Development Program Performance.  Proceedings of the Product Development and Management Association

Nguyen, Binh Hoa;  Wei, Susan;  Frankwick, Gary;  2007.  The Missing Link Between Reward Systems and Innovation: The Role of Market Orientation.  Product Development and Management Association

Duesing, B.;  Frankwick, Gary;  2006.  Impact of Corporate Social Performance on Product Innovativeness and New Product Performance Linkage.  Proceedings of the Academy of Management

Lanis, T.W.;  Frankwick, Gary;  2006.  Measuring Performance in Strategy and Sales Research: Reflective Scales, Formative Scales, or Individual Performance Items?.  Proceedings of the Association of Marketing Educators Annual Meeting

Srivastava, P.;  Frankwick, Gary;  2006.  The Moderating Effect of Environmental Turbulence on the Relationship Between Alliance Cooperative Competence and New Product Development Success.  Proceedings of the Association of Marketing Educators Annual Meeting

ElSamen, Amjad;  Chakraborty, Goutam;  Frankwick, Gary;  2006.  The Role of Trust and Commitment in Adopting E-Procurement Techniques.  Proceedings of the American Marketing Association  17

Lawlor, Blaine;  Frankwick, Gary;  2006.  Alliance Performance: Determinants, Moderators, and Mediators.  Proceedings of the Western Academy of Management Annual Meeting


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