John Hadjimarcou

Dr. John Hadjimarcou

Chair for the Director of the Center for the Study of Western Hemispheric Trade
Professor of Marketing
Department Chair
Fellow, The University of Texas System Academy of Distinguished Teachers
Marketing and Management Department
College Of Business Administration Rm. 230
(915) 747-7736


Strategy and Cross-Cultural Marketing


Dr. John Hadjimarcou is Professor of Marketing and Chair of the Department of Marketing and Management. John currently holds the Frank and Wilma Hanley Endowed Professorship in Business Administration. He was recently inducted as a Fellow in The University of Texas System Academy of Distinguished Teachers. In 2013, Dr. Hadjimarcou was honored with the University of Texas Regents' Outstanding Teaching Award, the highest teaching recognition in The University of Texas System. In 2010, John received The University of Texas at El Paso Faculty Achievement Award for Teaching, the University's highest teaching honor. He has also been twice recognized as "Outstanding Teacher" in Marketing and Management. Additionally, John served as a Center for Excellence in Teaching and Learning (CETaL) Fellow twice over the last 15 years. As an IMPACT Fellow, he coordinated the University-wide faculty development seminar for two years. John received multiple College Outstanding Research Article and Department Best Paper awards. His main research interests are in international marketing strategy and cross-cultural consumer behavior. Several of his papers appeared or are forthcoming in mainstream marketing and international business journals including the Journal of International Marketing, International Marketing Review, International Business Review, Psychology & Marketing, Business Horizons, and the Journal of Management Studies. Dr. Hadjimarcou received Best Paper awards at national academic conferences such as the Academy of Marketing Science and the Society for Marketing Advances. He currently serves on the editorial board of Psychology & Marketing.