Dr.John Hadjimarcou

Frank and Wilma Hanley Professorship in Business Administration
Professor of Marketing and Department Chair
Fellow, The University of Texas System Academy of Distinguished Teachers

Recent Publications

On This Page:

Published Papers - Academic Journals

Leonidou, Leonidas;  Leonidou, Constantinos;  Hadjimarcou, John;  Lytovchenko, Irina;  2014.  Assessing the Greenness of Environmental Advertising Claims Made by Multinational Industrial Firms.  Industrial Marketing Management  43 (4)

Hadjimarcou, John;  Brouthers, Lance;  McNicol, Jason;  Michie, Donald;  2013.  Maquiladoras in the 21st Century: Six Strategies for Success.  Business Horizons  56 (2), 207-217

White, George;  Fainshmidt, Stav;  Hadjimarcou, John;  Posthuma, Richard;  2013.  MNE Home Country Cultural Norms and Conflict Strategy Fit in Transnational Business Contract.  International Business Review  22 (3), 554-567

Jimenez-Arevalo, Fernando;  Hadjimarcou, John;  Barua, Maria;  Michie, Donald;  2013.  A Cross-National and Cross-Generational Study of Consumer Acculturation to Advertising Appeals.  International Marketing Review  30 (5)

Hadjimarcou, John;  2012.  Primary Life Stages and Marketing in Periods of Transition.  International Journal of Research in Marketing and Management

Nakos, George;  Brouthers, Keith;  Brouthers, Lance;  Hadjimarcou, John;  2009.  Key Factors for Successful Export Performance for Small Firms and Perceived Export Performance.  Journal of International Marketing  17 (3), 21-38

Books and Book Chapters

Story, John;  Brouthers, Lance;  Hadjimarcou, John;  2008.  A Signaling Theory Investigation of How to Overcome Negative Country of Origin Effects in Thought Leadership in Advancin International Business Research.  Palgrave McMillan

Conference Proceedings

Yang, Shuang;  Jimenez-Arevalo, Fernando;  Hadjimarcou, John;  Frankwick, Gary;  2012.  How Do Market Characteristics Influence Brand Country of Origin Effects?.  Academy of Marketing Science

Barua, Maria;  Jimenez-Arevalo, Fernando;  Hadjimarcou, John;  Michie, Donald;  2010.  Generational Analysis of Hispanics in the United States: The Acculturation to a Puffery-Laden World.  2010 AMA Summer Marketing Educators' Conference

White III, George;  Posthuma, Richard;  Hadjimarcou, John;  2007.  Culture and Conflict Strategy Fit Among Firms in Transnational Business Contract Disputes.  Academy of Management Annual Meeting (Conflict Management Division)