Dr. Fernando R. Jiménez earned a Ph.D. in Marketing from Oklahoma State University. He also earned a Masters Degree in International Studies from Oklahoma State University and a bachelor’s degree in business from the Autonomous University of the State of Mexico. His research interests include customer co-creation, bilingual and bicultural consumer behavior, and international marketing. His work has been published in the Journal of International Marketing, Psychology and Marketing, International Marketing Review, Journal of Interactive Marketing, Journal of Service Research, European Journal of Marketing, Organizational Dynamics, and Journal of Marketing Theory and Practice. His work has also appeared in peer-reviewed conference proceedings at the American Marketing Association, Association for Consumer Research, and Academy of Marketing Science, among others. Dr. Jiménez has taught several courses including marketing principles, personal selling and sales management, marketing strategy, international marketing, international business, promotional strategy, and marketing theory, among others. Before joining academia, Dr. Jiménez worked in the field of exports, and marketing consulting.