Branding, Product/Brand Evaluations, Cross-Cultural Marketing, Research Methods.
Dr. Fernando R. Jiménez earned his Ph.D. in Marketing from Oklahoma State University. His research interests include product/brand evaluations, international marketing, and research methodology. His work has been published in academic journals including Psychology & Marketing, Journal of International Marketing, Journal of Service Research, Journal of Interactive Marketing, International Marketing Review, European Journal of Marketing, and Journal of Marketing Theory and Practice. His work has also appeared in peer-reviewed conference proceedings at the American Marketing Association, Association for Consumer Research, and Academy of Marketing Science, among others. Dr. Jiménez has taught marketing theory and international marketing at the doctoral level; marketing strategy at the MBA level; marketing research, principles of marketing, strategic marketing management, consumer behavior, and sales at the undergraduate level.