Dr.Donald Michie

Professor of Marketing

Recent Publications

On This Page:

Published Papers - Academic Journals

Hadjimarcou, John;  Brouthers, Lance;  McNicol, Jason;  Michie, Donald;  2013.  Maquiladoras in the 21st Century: Six Strategies for Success.  Business Horizons  56 (2), 207-217

Jimenez-Arevalo, Fernando;  Hadjimarcou, John;  Barua, Maria;  Michie, Donald;  2013.  A Cross-National and Cross-Generational Study of Consumer Acculturation to Advertising Appeals.  International Marketing Review  30 (5)

Conference Proceedings

Barua, Maria;  Michie, Donald;  2014.  The role of Opportunism within the Context of Resource Advantage Theory: A conceptual Framework.  Society for Marketing Advances, 6

Barua, Maria;  Jimenez-Arevalo, Fernando;  Hadjimarcou, John;  Michie, Donald;  2010.  Generational Analysis of Hispanics in the United States: The Acculturation to a Puffery-Laden World.  2010 AMA Summer Marketing Educators' Conference