Denisse Olivas has recently joined UTEP as a full time Marketing Lecturer in the College of Business, and as Director of the Center for Hispanic Entrepreneurship. She received her BBA in Marketing and Computer Information Systems from UTEP, and holds an MBA with a concentration in Marketing from the University of New Mexico. She also holds certificates in Hispanic Marketing from FSU and Social Media from USF. For the last ten years Denisse has worked in the El Paso, Albuquerque, and Dallas areas in management and marketing. She has led major retail departments with over $5 million in sales, managed projects in print advertising for major brands, managed and marketed programs for the University of North Texas, and consulted small businesses. Her main interests include Hispanic Marketing and Digital Marketing. She is a member of the American Marketing Association, Toastmasters International, and the UTEP alumni association.