Dr.Edward Ramirez

Western Hemispheric Trade Research Professorship
Assistant Professor of Marketing

Recent Publications

On This Page:

Published Papers - Academic Journals

Cowart, Kelly, Edward Ramirez, and Michael K. Brady (2014) “Religious Affiliation: Buffering Negative Reactions to Service Failures,” Journal of Services Marketing (forthcoming) (IF: .615)

Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces

Ramirez, Edward, Ricardo J. Gonzalez, and Gerardo Moreira “Barriers to the Adoption of Environmentally-Sustainable Offerings” Industrial Marketing Management (forthcoming)

Ramirez, Edward (2013) “The Consumer Adoption of Sustainability-Oriented Offerings: Towards a Middle-Range Theory,” Journal of Marketing Theory and Practice, Vol. 21, 4, 415-428.

Ramirez, Edward, Meredith E. David, and Michael J. Brusco (2013) “Marketing’s SEM based Nomological Network: Constructs and Research Streams in 1987-1997 and in 1998-2008,” Journal of Business Research, Vol. 66, No. 9, 1255-1260.

Ramirez, Edward (2013) “Consumer-Defined Sustainably-Oriented Firm,” Journal of Business Research, Vol. 66, No. 11, 2202-2209.

Ramirez, Edward and Sayan Sarkar (2013) “Environmentally-sustainable marketing strategies and research opportunities for international marketing,” Journal of International Marketing Strategy, Vol. 1, No. 1, 39-51.

Giunipero, Larry, Edward Ramirez, and Esther Swiley (2012) “The antecedents and consequences of E-Purchasing Tools usage,” Journal of Marketing Theory and Practice, Vol. 20, No. 3, pp. 279-292.

Jeffrey S. Smith, Paul F. Nagy, Kirk Karwan, and Edward Ramirez (2012) “The Contingent Nature of Service Recovery System Structure” International Journal of Operations & Production Management, Vol. 32, No. 7, 877-903.

Cronin, J. Joseph, Jeffrey S. Smith, Mark Gleim, Edward Ramirez, and Jennifer Martinez (2011) “Green marketing strategies: an examination of stakeholders and the opportunities they present,” Journal of the Academy of Marketing Science, Vol. 39, No.1, pp. 158-174.

Smith, Jeffery S., Gavin L. Fox, and Edward Ramirez (2010) “A Socio-Technical Systems Model of Service Recovery Performance,” Journal of Service Research, Vol. 13, No. 4, pp. 439-452.

Ramirez, E., Goldsmith, R. E. (2009). Some Antecedents of Brand Loyalty. Journal of Marketing Theory and Practice, 17, 199-214.

Books and Book Chapters

Gau, Roland, Edward Ramirez, Ricardo Gonzalez, and Ray Perez (2013), “Perspectives on Poverty Alleviation: Community-Based Enterprise, Development of Innovation Capability, and the Vertical Integration Mindset,” in Emerging Markets: Business Strategies, Economic Globalization and Impact of Competition, Hauppauge, NY: Nova Science Publishers.

Conference Proceedings

Gau, Roland, Fernando R. Jiménez, Edward Ramirez, and Art Diaz (Accepted), “Resilience in the Face of Violent Uncertainty in Juarez, Mexico,” Fifth Subsistence Marketplaces Conference, Champaign, Illinois.

Ramirez, E., Robinson, S., Lawson, S. (2008). The Effects of Authoritarianism on Satisfaction, Behavioral Intentions to Repurchase, and Third Party Complaining in Light of a Service Failure. St. Petersburg, FL: SMA Conference Proceedings.

Ramirez, E., Fox, G. L. (2007). For Better or Worse: Extending the Impacts of Referent Attractiveness on Self-Esteem and Purchase Intentions. Coral Gables, FL: AMS Conference Proceedings.


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