Zhening Xu

PHD Student

Recent Publications

On This Page:

Conference Proceedings

Xu, Zhenning and Fernando R. Jiménez 2014, “Emotional Capital- the Missing Link Between Social Media Usage and Customer Relationship Performance,” Academy of Marketing Science Conference, Indianapolis, USA

The Heterogeneous Market Dynamics and New Product success in The Web 2.0 Era: An Electronic Marketing Orientation Perspective

New product development, organization learning