Zhening Xu

PHD Student

Recent Publications

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Conference Proceedings

Xu, Zhenning and Fernando R. Jiménez 2014, “Emotional Capital- the Missing Link Between Social Media Usage and Customer Relationship Performance,” Academy of Marketing Science Conference, Indianapolis, USA

The Heterogeneous Market Dynamics and New Product success in The Web 2.0 Era: An Electronic Marketing Orientation Perspective. Academy of Marketing Science, Summer Conference, Indianapolis, IN.

Zhening (Jimmy) Xu, Binh H. Hguyen, and Gary L. Frankwick (2013), “Moderation Effects of Partner Dependence on Ambidextrous Adaptation and New Product Success,” Association of Collegiate Marketing Educators (ACME), Albuquerque, NM.