Zhening Xu

PHD Student

Recent Publications

On This Page:

Published Papers - Academic Journals

Xu, Z., Ramirez, E., Xu, J., & Liu, Y. (2014). The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time A Macromarketing Perspective. Journal of Macromarketing, 0276146714547951.

Conference Proceedings

Xu, Zhenning and Fernando R. Jiménez 2014, “Emotional Capital- the Missing Link Between Social Media Usage and Customer Relationship Performance,” Academy of Marketing Science Conference, Indianapolis, USA

The Heterogeneous Market Dynamics and New Product success in The Web 2.0 Era: An Electronic Marketing Orientation Perspective. Academy of Marketing Science, Summer Conference, Indianapolis, IN.

The Heterogeneous Market Dynamics and New Product success in The Web 2.0 Era: An Electronic Marketing Orientation Perspective. Academy of Marketing Science, Summer Conference, Indianapolis, IN.

Zhening (Jimmy) Xu, Binh H. Hguyen, and Gary L. Frankwick (2013), “Moderation Effects of Partner Dependence on Ambidextrous Adaptation and New Product Success,” Association of Collegiate Marketing Educators (ACME), Albuquerque, NM.

Zhening (Jimmy) Xu, Binh H. Hguyen, and Gary L. Frankwick (2013), “Moderation Effects of Partner Dependence on Ambidextrous Adaptation and New Product Success,” Association of Collegiate Marketing Educators (ACME), Albuquerque, NM.


BACK TO TOP